Technology has seen some dramatic changes over the last decade. Now there is faster internet, social media, handheld devices, credit cards processing, online shopping, and almost anything one could not have imagined a decade ago. The business horizon has also changed with the introduction of ecommerce. Starting an online business was considered a dream a few years ago because of the complexity and costs involved. Now it is different.
Ecommerce has advanced a lot and with these improvements. It has become more accessible to anyone who wants to start an online business. The UAE is becoming a hub for ecommerce businesses.
Let’s take a look at how ecommerce evolved over the years:
Amazon:
It is impossible not to mention Amazon while talking about ecommerce. Amazon is the pioneer of ecommerce and was founded in 1994. Initially, the founders had some doubts about how a one-click shopping solution would work and generate revenue, but the idea was way ahead of its time. They stayed resilient, and it paid off big time in the end.
According to a recent report, Amazon is the largest internet company in the world by revenue, generating an amount of $232.9 Billion in the fiscal year of 2018. Alphabet Inc, owners of Google, is the runner-up.
Security:
In the past, hackers were much advanced with their techniques and customers were hesitant to enter their credit card information for online shopping. Security was a big concern in the earlier years of ecommerce.
Considering consumer matters, certain security solutions were developed for a secure credit card transaction. Now, with the help of many secure payment gateways, which incorporate top of the line encryption technology to secure sensitive data, customers can perform online purchases with peace of mind.
Now, secure payment gateways can be professionally implemented by ecommerce development solutions Dubai to tailor the results to the client’s needs.
Mobile Friendly:
A decade ago, purchasing anything from your mobile was a dream. Now ecommerce is more than just a single website. They have to create fluid designs for their websites that can be easily viewed on different mobile screens. Mobile apps are also developed for better exposure. People love to shop through mobile phones, and it has further increased the ecommerce reach.
Digital Marketing:
In the start, ecommerce vendors had limited marketing options. Now the search engines and other technologies have advanced a lot. There are many marketing methods for ecommerce vendors to produce a better exposure of their products and services. Social media, apps, emails, content marketing, and search engine marketing and search engine optimizations are just some of many examples.
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