Both website and mobile app industries are growing faster with the rising demand of business owners. Customers expect a range of standards and usability features to help them offer what they are looking for. For business owners, websites also make their online presence more valuable with the opportunity of online shopping.
Ecommerce websites contribute a lot to make the shopping experience of customers easier and hassle-free. For additional productivity and improved sales, the best approach is to make your website mobile-friendly. Apart from this, design and functionality mistakes must be avoided because more than half of the world’s population are shopping online in which the ratio of mobile users is 9:1.
Design and functionality mistakes of an ecommerce website are easy to deal with. You may either work with freelancers or hire a reputable agency for ecommerce web design solutions Dubai to make an online presence for your business. Whether you are fixing an existing website or creating a new one, avoiding the following design mistakes can boost your sales and productivity.
Information Overload:
Filling up your home page with the most recent and a promotional product is the best approach. However, the stuff must never lead to overload to your customers visually. Instead of using pop-up and animated graphics, introduce clean and self-explanatory features. Reduced information overload can help you convert your visitors into loyal customers.
Poor Product Descriptions:
Always avoid providing a long list of technical features that the product have. Instead, focus on the best part of your product and only highlight the benefits it offers. The best approach for including product description is to answer only the questions that a customer may possibly ask about your product. Always use emotional language that can stimulate the reader’s emotions.
Vague Contact Information:
Getting customer trust is the key target of worldwide competitive online stores. To make your customers trust you, ensure that your contact details are visible on every single page of your website. Also, include a unique help request form so that they can stay reassured that you will be available for help in case they have a problem.
Not Displaying Related Products:
You must include an add-on purchase feature by grouping all of the related products. This is extremely helpful for improved sales and productivity. You may check some of the leading online stores and get insights into their products arrangement. Additionally, your ecommerce platform must allow you to include related products manually.
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