Before heading towards the tips and techniques to improve the color and geometry of your website, it is vital to know why does color and geometry matter in a business website.

According to a recent survey, it was seen that 85% of shoppers and customers made their purchase decisions based on the color palette used and geometry of shapes used in a website.

Upon further research, the reason behind this survey result showed that colors are closely linked with visual stimuli. Visual stimuli are something that nearly guides us toward everything. It is human nature to get attracted to things that are pleasant for the eyes. Henceforth, the selection and usage of appropriate colors and appropriate geometric shapes in a website became mandatory.

Now, let us jump towards the important question that you must answer to improve the color and geometry of your website to drive more traffic and boost business.

1. Are your color schemes conveying good emotion?

It might be surprising for some of you to know that: “Colors actually trigger emotions”.

With colors, you can formulate different meanings through different factors like pairings, shades, context, content, vibrancy, culture, tone, and so much more. For example, some of the colors along with their associated emotion are mentioned as under:

Red: powerful, emergency, life, passion, health, romance, call to action, sale

Yellow: caution, sunshine, warmth, intensity, happiness

Blue: trust, tranquility, calm, loyalty

Green: environmental, nature, finance, health, jealousy, growth

Orange: impulse, confidence, friendly, safety (construction)

Purple: royalty, wealth, romantic

White: purity, clean, innocence, neutral

Black: power, intensity, death, authority, luxury, edginess, sophistication, unknown

In general, warm colors are known to boost energetic emotions and go well when call-to-action is needed; whereas, cool colors generate peaceful emotions. They can bring to mind nighttime and sadness. Henceforth, ask yourself whether you are using colors that trigger the right reaction.

2.Do the Colors applied catch quick attention and focus?

Colors are added to a website to catch instant user attention and focus. For example, the area of the website that refers to the services a website is usually highlighted in order to show focus. Thus, if the colors you are using are not catchy and drive focus then you need to look for better color options. You might consider taking professional help from web designing companies in Dubai.

3. Is a proper blend of colors and shapes present?

In order to create an appealing website, it is essential to maintain a balance of geometric shapes and colors. The website should neither contain too much of shapes or colors nor too few. The right amount should be maintained for good user engagement.

4. Is the color scheme according to the business nature?

Another obstacle that has seen to come in way of website success is that the website is not designed according to the nature of the respective business. For example, if you are running an online curtain store, it is important that the colors used are bold and attractive. Since Curtains could range from dull brown colors to warm red. Hence the color scheme chosen should be wise enough to showcase all your curtains clearly.

Get help from professionals

One cannot overlook the importance of using the right color schemes and geometric shapes on your website. Hence, it is mandatory to consult the best web designing company for a beautiful design of the website.

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